Enhancing Mobile Performance For Nova Rattan Dining Chair Website

Boosting Website Speed and Core Web Vitals of Rattan Dining Chairs on Smithers of Stamford

Smithers takes our commitment to exceptional design seriously - not only with the pieces we make but also when it comes to our website performance. A stunning piece like our Nova Rattan Dining Chair deserves to be presented perfectly both visually and technically, which is why our development team has implemented focused upgrades on vital site speed metrics to achieve a Google PageSpeed score of over 95% on mobile devices.

Identification of the Problem While conducting site speed tests of our Prestashop 1.7.6 website, we noticed serious delays in the Largest Contentful Paint score on mobile, especially on certain mobile setups. This was most evident on pages showing LCPs delaying beyond optimal levels, for instance on the homepage banner with high-resolution images slow to display and product pages like our Nova Rattan Dining rattan,wicker chair dining room,wicker chairs dining,dining rattan furniture,rattan armchair dining,woven dining room chairs,wicker dining chairs,dining room chair rattan,woven dining chair displaying wrong image sizes and thumbnails on mobile devices. While our mobile site was already equipped with a WebP module and all thumbnails were already WebP format, it still displayed desktop-sized images rather than mobile-optimised versions, slowing performance.

Steps We Implemented We adjusted the Prestashop image assignments so mobile devices now deliver appropriately scaled product thumbnails and ensured WebP images are served first, with JPG files only used if required by user settings.

Homepage Banner Adjustments We compressed and resized banner images to help improve LCP without losing visual quality and implemented lazy loading for non-visible banners and large visual elements.

Server and Caching Improvements We cached static assets to speed up subsequent visits and tweaked CDN delivery rules to push mobile assets first.

Testing on Development Site Before applying any changes to our live site, all modifications went through checks in our development environment at our development site to ensure stability. Mobile PageSpeed Insights scores were carefully assessed after every modification, with iterative adjustments made to reach our 95%+ goal.

Visitors to our Rattan Dining rattan,wicker chair dining room,wicker chairs dining,dining rattan furniture,rattan armchair dining,woven dining room chairs,wicker dining chairs,dining room chair rattan,woven dining chair product page - as well as all others - will now experience faster load times, sharper images optimised for their device, and smoother overall performance. Not only is this great for SEO purposes, it ensures our customers see our products exactly as designed - with all its quality, design appeal, and detail characteristic of Smithers of Stamford furniture.

Customer Benefits Optimised websites aren’t just for SEO - they give customers a seamless shopping experience. Our handcrafted Rattan Dining Chairs, industrial leather sofas, or custom bar units benefit from optimised performance in order to showcase their quality instantly. Through these technical improvements made here at our furniture workshop, we have aligned the performance of our site with the quality of our products.